The Importance of Deep Customer Knowledge in Pharma
The Importance of Deep Customer Knowledge in Pharma by Jeffrey Freedman & Erin Reilly Pharmaceutical companies produce and sell medicines and healthcare products to improve people’s health. Therefore, the need to thoroughly understand their customers—including patients, healthcare providers, payers, and distributors—is critical for their developing effective products, building customer loyalty, and improving healthcare outcomes. A […]
On a Collision Course: The Paradox of Pharmaceutical Regulations – Igniting Innovation or Hindering Patient Care?
On a Collision Course: The Paradox of Pharmaceutical Regulations – Igniting Innovation or Hindering Patient Care? by Scott Reese In the high-stakes game of healthcare, pharmaceutical companies, healthcare professionals, and patients are like sailors trying to chart their course amidst a tempest of regulations, courtesy of the Food and Drug Administration, the Office of Inspector […]
Advanced Analytics Primer for Pharmaceutical Executives
Advanced Analytics Primer for Pharmaceutical Executives by Scott Reese The pharmaceutical industry has always been at the forefront of innovation, and in recent years, advanced analytics has been a game-changer in the industry. By leveraging data analytics, the industry can optimize operations, identify new opportunities, and make more informed decisions to improve patient outcomes. Advanced […]
The Rapidly Developing Digital Therapeutics (DTx) Market place and Pharma’s Role
The Rapidly Developing Digital Therapeutics (DTx) Market place and Pharma’s Role by Scott Reese Digital therapeutics (DTx) is a rapidly evolving field of healthcare that uses technology to treat and manage a range of medical conditions. These technologies can take many forms, including mobile apps, virtual reality, and wearables. The field has been rapidly growing […]
Ancient Medicines + Digital Therapeutics: The Future Treatment of Major Depressive Disorders?
Ancient Medicines + Digital Therapeutics: The Future Treatment of Major Depressive Disorders? By Scott Reese Psychedelics have been used for thousands of years by various cultures for their spiritual, medicinal, and cultural significance. However, in the mid-20th century, the use of psychedelics began to spread beyond traditional cultural contexts and into the mainstream. The […]
The Importance of Mechanism of Action Videos in Medical Education
Written by: Jeffrey Freedman, Executive Vice President at blulava Medical education is a crucial aspect of the healthcare industry and plays a vital role in shaping the future of medicine. The purpose of medical education is to provide healthcare professionals with the knowledge and skills they need to diagnose, treat, counsel patients, and prevent diseases […]
The Power of the Podcast: HCPs Are Tuning In
Written by: Jeffrey Freedman, Executive Vice President at blulava. People often ask me why podcasts are an effective medium for medical education. Simply put, podcasts fit the current lifestyle of HCPs now. The pandemic has forced many professional fields to pivot and develop innovative, digital ways to reach their audiences. These virtual pathways have become […]
2022’s Best Mobile Health Apps
In this week’s blog, we asked 4 of our health and wellness professionals to name their favorite apps. With everything from health tracking and reminder apps, to mobile fitness and innovate tech experiences, we’ve compiled our expert list of 2022’s Best Mobile Health Apps! Meet our experts, below: Alyssa Musiaro is a Medical Director at […]
The Human Touch: Infusing Medical Communications With the Patient Voice
Patients are the reason we read the studies, crunch the data, uncover the insights, craft the strategies, and deploy the solutions. Yet not every project allows us to speak directly to patients to ensure that we’re accurately reflecting their experiences, attitudes, and unmet needs. Which is why we particularly appreciate projects like the following 3 […]
Utility of 360|KOL® to Solve 5 Common Challenges
What if you could effectively track and monitor key opinion leader (KOL) data, meetings, and networks—all in one place? 360 KOL is a comprehensive system that allows you to track KOL engagements, gather insights, and report on your findings. With this system in place, you can ensure that your company is getting the most out […]
Twittorial: Doctors Tweeting Insights with Peers
Imagine getting real-time feedback on how key opinion leaders (KOLs) would engage with your disease state through a case study. A Twittorial let’s you do just that. A Twittorial is an advisory board using Twitter as the platform to facilitate the dialogue. Contracted KOL participants are provided with a case study. We recommend beginning with […]
Are you listening? blulava’s EARS Platform
The EARS (Engagement, Amplification, Reach, Sentiment) platform from blulava is a powerful tool that can help you understand how key opinion leaders (KOLs) and healthcare professionals (HCPs) are perceiving therapeutic area challenges. Using artificial intelligence (AI) and machine learning algorithms, blulava’s EARS platform utilizes historical and current social data aggregated with other content (publications, congresses, […]
