The Importance of Mechanism of Action Videos in Medical Education

Written by: Jeffrey Freedman, Executive Vice President at blulava

Medical education is a crucial aspect of the healthcare industry and plays a vital role in shaping the future of medicine. The purpose of medical education is to provide healthcare professionals with the knowledge and skills they need to diagnose, treat, counsel patients, and prevent diseases effectively. One of the most challenging aspects of medical education is understanding the sometimes complex mechanism of action (MoA) of drugs and therapies. This is where a good MoA video can be incredibly helpful.

An MoA video is a visual representation of how a drug or therapy works at a molecular or cellular level. It provides a clear and concise explanation of the scientific processes involved, making it easier for healthcare professionals, patients, investors, and other healthcare stakeholders to understand and retain the information. These videos can be used in speaker programs, online, or as part of a Congress activity.

A primary benefit of MoA videos is the illustration of complex scientific concepts represented in easy-to-understand visuals. This allows viewers to grasp the fundamental principles of how drugs or novel therapies work and interact with the human body. This knowledge is essential for effective patient care and treatment.

MoA videos can also help bridge the gap between scientific theory and clinical practice. By providing a clear and concise explanation of the scientific processes involved, MoA videos help healthcare professionals understand how their knowledge can be applied in real-world situations. This can be particularly beneficial for professionals who are just starting their careers or entering a new medical field and may be intimidated by the complex concepts they are learning.

Furthermore, MoA videos help to enhance the learning experience by making it more interactive and engaging. With the use of animation, 3D graphics, and other interactive elements, MoA videos can bring complex scientific concepts to life, making it easier for viewers to understand and retain the information. This type of visual learning can also be more engaging and memorable than traditional lecture-based learning, which can help to improve overall student performance and retention.

In conclusion, a well-executed MoA video is an essential tool in medical education. By providing a clear and concise explanation of the scientific processes involved, MoA videos help to bridge the gap between theory and practice, and make it easier for healthcare professionals to understand and retain the information they need to diagnose, treat, and prevent diseases effectively. Whether used in speaker programs, online, or as part of a Congress activity, MoA videos are valuable tools for improving the quality of medical education and patient care.

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Vice President, Digital Strategy and Customer Engagement

Scott is fortunate to bring 25 years of digital expertise to the blulava team. Scott has broad global executive leadership experience ranging from serving as the Executive Creative Director for the world’s largest digital agency to Managing Director of a Microsoft and Accenture joint venture focused on advanced analytics and artificial intelligence solutions for global clients. He has also worked with experimental media artists and creative technologists to bring to life immersive entertainment experiences. Scott has been awarded numerous patents for his analytical technology inventions. He has also been recognized widely for his creative work including Webbys, Cannes Lion, Clio, MM&M, DTC Awards and many others.

When not working to build creative technology solutions for clients, Scott is typically found in the company of musicians, artists and athletes. A highly avid skier, Scott is former PSIA ski coach in Winter Park Colorado. He is a former completive distance runner and triathlete. Any given night you may find Scott in various rock venues or music festivals.

Carl Napolitano

Vice President, Creative Director

Carl is an award-winning creative director with a distinguished career in healthcare communications, design, and marketing. Over the past 20 years, Carl has cultivated a seasoned intuition for compelling creative by showcasing the nuances of a brand’s value proposition. His artistic energy supports both the brands he develops as well as the team he leads.

From innovative digital tactics to integrated media campaigns to corporate identity branding, Carl’s creative work and dynamic leadership have been recognized with industry awards from the RX Club and the OMNI Awards.

When not at work, you can find Carl on the golf course with his son or at the beach with his family.


Group Account Director, Digital Solutions

Beth is a successful marketing veteran with 20 years driving groundbreaking omnichannel programs for Fortune 500 companies. She loves to uncover the deeply felt customer insights that bring your brand from ideas to actions. Beth has won multiple industry awards, from Best Website at DTC Pharma Awards to Most Innovative Programs at the Webby Awards.

In her free time, Beth loves to spend time with her niece and nephews, and tries to stay balanced between the gym, the beach and the runway.


Vice President, Technology and Software Development

Jon is responsible for all aspects of product delivery and technology development at blulava. Over the past 25 years, he has built best-in-class, innovative technology solutions for global brands within in the medical communications industry. Jon’s visionary leadership is driven by his passion for helping clients understand their particular business needs.

In his free time, Jon loves exploring different cuisines, listening to music, and traveling. He also enjoys gardening and working on home improvement projects.


Vice President, Digital Strategy and Customer Engagement

Scott brings 25 years of digital expertise to the blulava team. His executive leadership experience ranges from serving as the Executive Creative Director for one of the world’s largest digital agencies to Managing Director of a Microsoft/Accenture advanced analytics venture, focusing on AI solutions for global clients. Scott’s work has spanned industries from entertainment, retail, financial services with a heavy dose of pharmaceutical experience.

Scott has been granted numerous patents for his analytical technology inventions. He has been recognized widely for his creative work, winning awards at the Webbys, Cannes Lion, CLIO, and the MM&M Awards, to name a few.

When not working, Scott can usually be found in the company of musicians, artists, and athletes.


Chief Operating Officer,
Chief Medical Officer

Leo is an award-winning industry leader, twice recognized as one of PharmaVOICE’s 100 most inspiring people in the life-sciences industry. His driving focus is to frame science in a context that creates meaning and relevance for healthcare professionals and their patients across all aspects of therapeutic commercialization.

Leo is a skilled communicator and visionary, operationally robust in translating scientific ideas into organizational value. He is a consummate team worker, customer-focused, organizationally agile, and committed to improving patient care.


Executive Vice President

Jeff is an insights−driven marketing and communications strategist dedicated to helping companies grow, build brands, and deliver differentiated, multichannel customer experiences. He has served 15+ years on agency leadership teams, where he has headed up communications, strategy, technology, creative, and analytics groups. As a digital marketing veteran, he has helped brands navigate the fascinating and rapid convergence of omnichannel communications and technology.

To unplug, Jeff loves to cook and entertain for family and friends, as well as listen to and live music and travel to concerts.

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