CUTTING-EDGE TECHNOLOGY

We build the tools to help you run and track your business operations effectively.

360|connex®

360|CONNEX® is our proprietary digital engagement platform that streamlines and organizes your brand’s interactions. Based on your needs, we have a whole suite of offerings that provide connection in meaningful ways. From KOL profiling, scoring and scheduling to advanced performance analytics—we have you covered.

360 | Connex®

Engagement Management—Simplified

Manage all your KOL profiles and engagements from one easy-to-use platform. The 360 | Connex Platform provides a customizable solution for collecting, organizing, and analyzing all your KOL data. Maximizing all engagements that are aligned with your strategy. This powerful tool pulls data from numerous sources, including publications, social media activity, affiliations, and professional networks to provide unprecedented insights and scoring on your KOL’s impact on your business. The 360 | Connex portal makes management and measurement of KOL engagement activities intuitive and simple for your clinical field teams.  The platform includes advanced analytics features, powered by artificial intelligence, that dynamically scores the knowledge levels, engagement power and ultimately quantifies the real impact of individual KOLs on your business.

Congress Management—Streamlined

The 360 | Connex platform provides a comprehensive engagement planning and management solution. This centralized resource allows for an organized and well-orchestrated congress experience. The platform works seamlessly align individual KOLs with specific congresses. This includes scheduling and financial management features to make all your congress activities successful, from initial engagement through post-event follow-up.

360 | Dialogue®

Evolving Conversational Data Analysis to Support HCP Decision-Making

Advanced analytics combined with machine-learning, data-scraping technologies give us the ability to analyze, measure, and predict specific HCP, patient, and consumer opinions, behaviors, and intentions. 360 | Dialogue gives brand teams the ability to understand the impact of content and identify knowledge gaps. Key topics are identified and tracked across a range of social media platforms, including comments made on posts and publications. The data collected can then be integrated with other analytics reporting. All data are published in customizable and easy-to-understand dashboards.

360 | Connex - Library®

Logic-Forward Content Management

Pharmaceutical brands have always struggled with managing their speaker presentations to ensure adherence to regulatory demands. Once presentations are disseminated to your KOLs, control is lost. Our 360 | Library houses all of your speaker decks in a centralized repository further enhanced by your unique business rules for presentation. All presentations are “locked” in different combinations of regulatory/safety slides, ensuring that each and every presentation delivered is always in the correct sequence and in compliance. This cloud-based application makes releasing your content easy and secure.

360 | Connex - Collaboration®

Foster Ownership, Community Participation, and Authenticity

Organizing and managing speaker feedback on presentations has never been easier. 360 | Collaboration allows speakers the tools to share their thoughts and opinions with the brand and other speakers. This interactive environment quickly enhances presentations by pulling from the real-world experience of the speakers and allows for constructive debate on the nuances of your clinical presentations.

Interested in learning more?

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SCOTT REESE

Vice President, Digital Strategy and Customer Engagement

Scott is fortunate to bring 25 years of digital expertise to the blulava team. Scott has broad global executive leadership experience ranging from serving as the Executive Creative Director for the world’s largest digital agency to Managing Director of a Microsoft and Accenture joint venture focused on advanced analytics and artificial intelligence solutions for global clients. He has also worked with experimental media artists and creative technologists to bring to life immersive entertainment experiences. Scott has been awarded numerous patents for his analytical technology inventions. He has also been recognized widely for his creative work including Webbys, Cannes Lion, Clio, MM&M, DTC Awards and many others.

When not working to build creative technology solutions for clients, Scott is typically found in the company of musicians, artists and athletes. A highly avid skier, Scott is former PSIA ski coach in Winter Park Colorado. He is a former completive distance runner and triathlete. Any given night you may find Scott in various rock venues or music festivals.

Carl Napolitano

Vice President, Creative Director

Carl is an award-winning creative director with a distinguished career in healthcare communications, design, and marketing. Over the past 20 years, Carl has cultivated a seasoned intuition for compelling creative by showcasing the nuances of a brand’s value proposition. His artistic energy supports both the brands he develops as well as the team he leads.

From innovative digital tactics to integrated media campaigns to corporate identity branding, Carl’s creative work and dynamic leadership have been recognized with industry awards from the RX Club and the OMNI Awards.

When not at work, you can find Carl on the golf course with his son or at the beach with his family.

BETH MICKELBERG

Group Account Director, Digital Solutions

Beth is a successful marketing veteran with 20 years driving groundbreaking omnichannel programs for Fortune 500 companies. She loves to uncover the deeply felt customer insights that bring your brand from ideas to actions. Beth has won multiple industry awards, from Best Website at DTC Pharma Awards to Most Innovative Programs at the Webby Awards.

In her free time, Beth loves to spend time with her niece and nephews, and tries to stay balanced between the gym, the beach and the runway.

JON ALFISI

Vice President, Technology and Software Development

Jon is responsible for all aspects of product delivery and technology development at blulava. Over the past 25 years, he has built best-in-class, innovative technology solutions for global brands within in the medical communications industry. Jon’s visionary leadership is driven by his passion for helping clients understand their particular business needs.

In his free time, Jon loves exploring different cuisines, listening to music, and traveling. He also enjoys gardening and working on home improvement projects.

SCOTT REESE

Vice President, Digital Strategy and Customer Engagement

Scott brings 25 years of digital expertise to the blulava team. His executive leadership experience ranges from serving as the Executive Creative Director for one of the world’s largest digital agencies to Managing Director of a Microsoft/Accenture advanced analytics venture, focusing on AI solutions for global clients. Scott’s work has spanned industries from entertainment, retail, financial services with a heavy dose of pharmaceutical experience.

Scott has been granted numerous patents for his analytical technology inventions. He has been recognized widely for his creative work, winning awards at the Webbys, Cannes Lion, CLIO, and the MM&M Awards, to name a few.

When not working, Scott can usually be found in the company of musicians, artists, and athletes.

LEO FRANCIS, PhD

Chief Operating Officer,
Chief Medical Officer

Leo is an award-winning industry leader, twice recognized as one of PharmaVOICE’s 100 most inspiring people in the life-sciences industry. His driving focus is to frame science in a context that creates meaning and relevance for healthcare professionals and their patients across all aspects of therapeutic commercialization.

Leo is a skilled communicator and visionary, operationally robust in translating scientific ideas into organizational value. He is a consummate team worker, customer-focused, organizationally agile, and committed to improving patient care.

JEFFREY FREEDMAN

Executive Vice President

Jeff is an insights−driven marketing and communications strategist dedicated to helping companies grow, build brands, and deliver differentiated, multichannel customer experiences. He has served 15+ years on agency leadership teams, where he has headed up communications, strategy, technology, creative, and analytics groups. As a digital marketing veteran, he has helped brands navigate the fascinating and rapid convergence of omnichannel communications and technology.

To unplug, Jeff loves to cook and entertain for family and friends, as well as listen to and live music and travel to concerts.

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