IN OUR WORDS
It’s critical to stay on top of what is going on in the world of healthcare and healthcare marketing. Knowing where to go to keep up is as important as ever right now.
March 1st / 12 MIN
Please join our Chief Operations Officer and Chief Medical Officer, Leo Francis PhD, along with MM+M’s Larry Dobrow for a one-on-one discussion about the future of rare disease therapeutics.
Revolutionizing Speakers Bureau Management: State of the Art Tactics for Pharmaceutical Companies Part 1: The Seas of Change
Pharmaceutical companies have traditionally relied on speakers bureaus as crucial components of their marketing and educational strategies. These bureaus enable companies to engage healthcare professionals,
The Future of Digital Marketing with Scott Reese
The digital marketing landscape is constantly evolving. It can be challenging to keep pace with the latest trends and best practices. That’s why many businesses
The Importance of Deep Customer Knowledge in Pharma
The Importance of Deep Customer Knowledge in Pharma by Jeffrey Freedman & Erin Reilly Pharmaceutical companies produce and sell medicines and healthcare products to improve
On a Collision Course: The Paradox of Pharmaceutical Regulations – Igniting Innovation or Hindering Patient Care?
On a Collision Course: The Paradox of Pharmaceutical Regulations – Igniting Innovation or Hindering Patient Care? by Scott Reese In the high-stakes game of healthcare,
Advanced Analytics Primer for Pharmaceutical Executives
Advanced Analytics Primer for Pharmaceutical Executives by Scott Reese The pharmaceutical industry has always been at the forefront of innovation, and in recent years, advanced
The Rapidly Developing Digital Therapeutics (DTx) Market place and Pharma’s Role
The Rapidly Developing Digital Therapeutics (DTx) Market place and Pharma’s Role by Scott Reese Digital therapeutics (DTx) is a rapidly evolving field of healthcare that
Ancient Medicines + Digital Therapeutics: The Future Treatment of Major Depressive Disorders?
Ancient Medicines + Digital Therapeutics: The Future Treatment of Major Depressive Disorders? By Scott Reese Psychedelics have been used for thousands of years by
The Importance of Mechanism of Action Videos in Medical Education
Written by: Jeffrey Freedman, Executive Vice President at blulava Medical education is a crucial aspect of the healthcare industry and plays a vital role in
The Power of the Podcast: HCPs Are Tuning In
Written by: Jeffrey Freedman, Executive Vice President at blulava. People often ask me why podcasts are an effective medium for medical education. Simply put, podcasts
2022’s Best Mobile Health Apps
In this week’s blog, we asked 4 of our health and wellness professionals to name their favorite apps. With everything from health tracking and reminder
The Human Touch: Infusing Medical Communications With the Patient Voice
Patients are the reason we read the studies, crunch the data, uncover the insights, craft the strategies, and deploy the solutions. Yet not every project
Utility of 360|KOL® to Solve 5 Common Challenges
What if you could effectively track and monitor key opinion leader (KOL) data, meetings, and networks—all in one place? 360 KOL is a comprehensive system
Twittorial: Doctors Tweeting Insights with Peers
Imagine getting real-time feedback on how key opinion leaders (KOLs) would engage with your disease state through a case study. A Twittorial let’s you do
Are you listening? blulava’s EARS Platform
The EARS (Engagement, Amplification, Reach, Sentiment) platform from blulava is a powerful tool that can help you understand how key opinion leaders (KOLs) and healthcare
