Utility of 360|KOL® to Solve 5 Common Challenges

What if you could effectively track and monitor key opinion leader (KOL) data, meetings, and networks—all in one place?

360 KOL is a comprehensive system that allows you to track KOL engagements, gather insights, and report on your findings. With this system in place, you can ensure that your company is getting the most out of its interactions with KOLs.

In addition to tracking individual engagements, 360 KOL allows you to track the overall relationship between your company and a KOL. By understanding how your company is interacting with a KOL, you can make adjustments to ensure that the relationship is productive and beneficial for both parties.

In this blog post, we will discuss 5 common challenges and how 360 KOL can help you overcome them. What problems does 360 KOL solve? 360 KOL solves the problems of:

  1. Version control—This is an important feature of 360 KOL because it eliminates the need to worry about whether or not you are working with the most current version of a KOL list when there are multiple sheet versions. This feature can save a lot of time and frustration, especially when trying to coordinate among multiple stakeholders.
  2. Security—360 KOL makes security foundational and allows access only to those who should have access to each part of the site. It ensures that your medical and commercial teams stay within compliance-approved roles and only view what they are allowed to see.
  3. Visibility of data—Due to the scattered nature of data collection, it can be difficult to get a complete view of KOL engagements. 360 KOL gives stakeholders access to all the relevant data, in an easily digestible format.
  4. Engagement tracking—360 KOL’s engagement tracking feature allows you to track the progress of your interactions with a KOL. This feature includes a timeline of all engagements, details of the meetings, and notes from each meeting. With this information at your fingertips, you can easily follow up on meetings, gauge the effectiveness of your interactions, and make adjustments as needed.
  5. Veeva and Excel—While some companies rely on Veeva or Excel to track KOLs, these systems can be cumbersome when aligning the data among multiple stakeholders the data is not always user-friendly in a formatted version. 360 KOL offers a better solution. 360 KOL is an easy-to-use platform that allows your company to align the information from Veeva or Excel with ease and in a format you can understand when it comes time for analysis!

Each of these 5 challenges can be solved with the help of 360 KOL. The platform is designed to make life simpler for those who need to track KOL data and profiles. It centralizes all the information in one place, making it easy to find and easy to use. With 360 KOL, you can spend less time worrying about data management and more time developing your strategy for working with key opinion leaders.

by Michelle Wolfson

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Vice President, Digital Strategy and Customer Engagement

Scott is fortunate to bring 25 years of digital expertise to the blulava team. Scott has broad global executive leadership experience ranging from serving as the Executive Creative Director for the world’s largest digital agency to Managing Director of a Microsoft and Accenture joint venture focused on advanced analytics and artificial intelligence solutions for global clients. He has also worked with experimental media artists and creative technologists to bring to life immersive entertainment experiences. Scott has been awarded numerous patents for his analytical technology inventions. He has also been recognized widely for his creative work including Webbys, Cannes Lion, Clio, MM&M, DTC Awards and many others.

When not working to build creative technology solutions for clients, Scott is typically found in the company of musicians, artists and athletes. A highly avid skier, Scott is former PSIA ski coach in Winter Park Colorado. He is a former completive distance runner and triathlete. Any given night you may find Scott in various rock venues or music festivals.

Carl Napolitano

Vice President, Creative Director

Carl is an award-winning creative director with a distinguished career in healthcare communications, design, and marketing. Over the past 20 years, Carl has cultivated a seasoned intuition for compelling creative by showcasing the nuances of a brand’s value proposition. His artistic energy supports both the brands he develops as well as the team he leads.

From innovative digital tactics to integrated media campaigns to corporate identity branding, Carl’s creative work and dynamic leadership have been recognized with industry awards from the RX Club and the OMNI Awards.

When not at work, you can find Carl on the golf course with his son or at the beach with his family.


Group Account Director, Digital Solutions

Beth is a successful marketing veteran with 20 years driving groundbreaking omnichannel programs for Fortune 500 companies. She loves to uncover the deeply felt customer insights that bring your brand from ideas to actions. Beth has won multiple industry awards, from Best Website at DTC Pharma Awards to Most Innovative Programs at the Webby Awards.

In her free time, Beth loves to spend time with her niece and nephews, and tries to stay balanced between the gym, the beach and the runway.


Vice President, Technology and Software Development

Jon is responsible for all aspects of product delivery and technology development at blulava. Over the past 25 years, he has built best-in-class, innovative technology solutions for global brands within in the medical communications industry. Jon’s visionary leadership is driven by his passion for helping clients understand their particular business needs.

In his free time, Jon loves exploring different cuisines, listening to music, and traveling. He also enjoys gardening and working on home improvement projects.


Vice President, Digital Strategy and Customer Engagement

Scott brings 25 years of digital expertise to the blulava team. His executive leadership experience ranges from serving as the Executive Creative Director for one of the world’s largest digital agencies to Managing Director of a Microsoft/Accenture advanced analytics venture, focusing on AI solutions for global clients. Scott’s work has spanned industries from entertainment, retail, financial services with a heavy dose of pharmaceutical experience.

Scott has been granted numerous patents for his analytical technology inventions. He has been recognized widely for his creative work, winning awards at the Webbys, Cannes Lion, CLIO, and the MM&M Awards, to name a few.

When not working, Scott can usually be found in the company of musicians, artists, and athletes.


Chief Operating Officer,
Chief Medical Officer

Leo is an award-winning industry leader, twice recognized as one of PharmaVOICE’s 100 most inspiring people in the life-sciences industry. His driving focus is to frame science in a context that creates meaning and relevance for healthcare professionals and their patients across all aspects of therapeutic commercialization.

Leo is a skilled communicator and visionary, operationally robust in translating scientific ideas into organizational value. He is a consummate team worker, customer-focused, organizationally agile, and committed to improving patient care.


Executive Vice President

Jeff is an insights−driven marketing and communications strategist dedicated to helping companies grow, build brands, and deliver differentiated, multichannel customer experiences. He has served 15+ years on agency leadership teams, where he has headed up communications, strategy, technology, creative, and analytics groups. As a digital marketing veteran, he has helped brands navigate the fascinating and rapid convergence of omnichannel communications and technology.

To unplug, Jeff loves to cook and entertain for family and friends, as well as listen to and live music and travel to concerts.

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