The EARS (Engagement, Amplification, Reach, Sentiment) platform from blulava is a powerful tool that can help you understand how key opinion leaders (KOLs) and healthcare professionals (HCPs) are perceiving therapeutic area challenges.
Using artificial intelligence (AI) and machine learning algorithms, blulava’s EARS platform utilizes historical and current social data aggregated with other content (publications, congresses, and clinical trials). Our in-house medical experts analyze these data to understand how KOLs and HCPs perceive therapeutic area challenges.
This social listening platform is key to understanding what KOLs and HCPs are saying about your product and therapeutic area on social media channels like Twitter, LinkedIn, Reddit, and Instagram. We will work with you to determine your strategic imperatives (SI) and identify related higher-level trends and subsets of messages that tie back to your key objectives.
We take a rigorous approach to match the messages with the appropriate SIs and determine what topics are being spoken about. The platform also allows users to monitor, measure, and analyze social media performance as well as that of their competitors.
Our proprietary approach consists of 4 critical stages:
- Engagement—understand how KOLs are engaging with your core topics
- Amplification—understand which KOLs are retweeting versus posting original content, which can be useful for determining future KOL engagement opportunities like congresses
- Reach—understand the size and scope of the audience interacting with the posts/articles
- Sentiment—understand the positive, neutral, or negative context of how the message is being written
This process allows us to identify and track online conversations, assess the unmet needs of KOLs, and generate insights to help our clients make more informed decisions. We use EARS to analyze social media data, publications, congresses, and clinical trials. The platform enables us to:
- Identify educational topics and needs that are misunderstood or missing from current conversations
- Pressure-test ideas and concepts with real-time feedback and gain a thorough understanding of our target audience’s interests and opinions
- Assess the sentiment and relevance of newly created medical content
- Update the educational and tactical approaches that were tested based on how they were received by audiences of interest
- Create a list of influential digital opinion leaders (DOLs) who are outside of our traditional KOL universe
The EARS platform from blulava is a powerful tool that can help you understand how KOLs and HCPs are perceiving therapeutic area challenges. By monitoring social media data and other content, our experts can provide you with valuable insights that will help you make better decisions about your marketing strategy. If you’re looking for a way to stay ahead of the competition, look no further than blulava’s EARS platform. Are you listening?
by Michelle Wolfson
