Doing More with Less

As pharmaceutical companies face a confluence of economic challenges, the need for operational excellence in communications has never been more critical. The Inflation Reduction Act, though primarily aimed at reducing drug prices, has begun to influence revenue forecasts for both large and small biotech firms. Coupled with ongoing global inflation and the looming threat of […]

Goldilocks was Right

In life sciences marketing, finding the right agency partner can feel like a journey through Goldilocks and the Three Bears—some options might seem too big, others too small, and then there’s the one that is just right. Let’s explore how life sciences companies can apply the Goldilocks principle to identify the agency that fits perfectly […]

Leveraging AI to Empower Patient Advocates and Influencers in Healthcare

Within healthcare landscape the role of artificial intelligence (AI) is not only transforming patient care but also amplifying the voices of patient advocates and brand influencers. These key stakeholders are increasingly using AI tools to enhance engagement, improve personalized communication, and advocate effectively for patient rights and better care. Today I delve into how AI […]

Revolutionizing Speakers Bureau Management: State of the Art Tactics for Pharmaceutical Companies Part 1: The Seas of Change

Pharmaceutical companies have traditionally relied on speakers bureaus as crucial components of their marketing and educational strategies. These bureaus enable companies to engage healthcare professionals, share valuable medical information, and promote their products. However, the traditional approach to managing speakers bureaus is undergoing significant transformations due to the convergence of technological advances, regulatory changes, and […]

The Future of Digital Marketing with Scott Reese

The digital marketing landscape is constantly evolving. It can be challenging to keep pace with the latest trends and best practices. That’s why many businesses partner with agencies that specialize in this area. But what does the future hold for digital marketing agencies? Here’s a look at some trends we believe will shape the industry […]