CUTTING-EDGE TECHNOLOGY

We build the tools to help you run and track your business operations effectively.

360|connex®

360|CONNEX® is our proprietary digital engagement platform that streamlines and organizes your brand’s interactions. Based on your needs, we have a whole suite of offerings that provide connection in meaningful ways. From KOL profiling, scoring, and scheduling to advanced performance analytics – we have you covered.

360|Connex®

Engagement Management—Simplified

Manage all your KOL profiles and engagements from one easy-to-use platform. The 360|Connex Platform provides a customizable solution for collecting, organizing, and analyzing all your KOL data. It maximizes all engagements aligned with your strategy. This powerful works by pulling data from numerous sources – including publications, social media activity, affiliations, and professional networks to provide unprecedented insights and scoring on how KOL’s impact on your business. The 360|Connex portal makes management and measurement of KOL engagement activities intuitive and simple for your clinical field teams.  The platform includes advanced analytics features, powered by artificial intelligence, that dynamically scores the knowledge levels, engagement power, and ultimately quantifies the real impact of individual KOLs on your business.

Congress Management—Streamlined

The 360|Connex platform provides a comprehensive engagement planning and management solution. This centralized resource allows for an organized and well-orchestrated congress experience. The platform works seamlessly to align individual KOLs with specific congresses. This includes scheduling and financial management features to make all your congress activities successful, from initial engagement through post-event follow-up.

360|Dialogue®

Evolving Conversational Data Analysis to Support HCP Decision-Making

Advanced analytics combined with machine-learning, data-scraping technologies give us the ability to analyze the opinions and intentions of patients, consumers, and HCPs in order to better predict their behaviors. 360|Dialogue gives brand teams the ability to understand the impact of content and identify knowledge gaps. Key topics are identified and tracked across a range of social media platforms, including comments made on posts and publications. The data collected can then be integrated with other analytics reporting. All data are published in customizable and easy-to-understand dashboards.

360|Connex - Library®

Logic-Forward Content Management

Pharmaceutical brands have always struggled with managing their speaker presentations to ensure adherence to regulatory demands. Once presentations are disseminated to your KOLs, control is lost. Our 360|Library houses all of your speaker decks in a centralized repository, further enhanced by your unique business rules for presentation. All presentations are “locked” in different combinations of regulatory/safety slides, ensuring that each and every presentation delivered is always in the correct sequence, and always in compliance. This cloud-based application makes releasing your content easy and secure.

360|Connex - Collaboration®

Foster Ownership, Community Participation, and Authenticity

Organizing and managing speaker feedback on presentations has never been easier. 360|Collaboration allows speakers the tools to share their thoughts and opinions with the brand and other speakers. This interactive environment quickly enhances presentations by pulling from the real-world experience of the speakers, and allows for constructive debate on the nuances of your clinical presentations.

Interested in learning more?

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SCOTT REESE

Global Head of Innovation

Scott is fortunate to bring 25 years of digital expertise to the blulava team. Scott has broad global executive leadership experience ranging from serving as the Executive Creative Director for the world’s largest digital agency to Managing Director of a Microsoft and Accenture joint venture focused on advanced analytics and artificial intelligence solutions for global clients. He has also worked with experimental media artists and creative technologists to bring to life immersive entertainment experiences. Scott has been awarded numerous patents for his analytical technology inventions. He has also been recognized widely for his creative work including Webbys, Cannes Lion, Clio, MM&M, DTC Awards and many others.

When not working to build creative technology solutions for clients, Scott is typically found in the company of musicians, artists and athletes. A highly avid skier, Scott is former PSIA ski coach in Winter Park Colorado. He is a former completive distance runner and triathlete. Any given night you may find Scott in various rock venues or music festivals.

Carl Napolitano

Vice President, Creative Director

Carl is an award-winning creative director with a distinguished career in healthcare communications, design, and marketing. Over the past 20 years, Carl has cultivated a seasoned intuition for compelling creative by showcasing the nuances of a brand’s value proposition. His artistic energy supports both the brands he develops as well as the team he leads.

From innovative digital tactics to integrated media campaigns to corporate identity branding, Carl’s creative work and dynamic leadership have been recognized with industry awards from the RX Club and the OMNI Awards.

When not at work, you can find Carl on the golf course with his son or at the beach with his family.

Ram Sarma

Vice President, Technology

Strategic digital and technology leader with 25+ years of experience driving large-scale transformation across healthcare, marketing, financial services, and enterprise ecosystems. Expert in building data-driven strategies, digital products, and customer-centric engagement models. Recognized for aligning technology investments with business outcomes, leading global teams, and delivering measurable growth. Servant leader committed to innovation, inclusivity, and people-first transformation.

Core competencies include marketing technology solutions, architecture, data-driven marketing, agile project management, and overarching marketing and data ecosystems covering a broad set of domains including Digital Transformation & Data Strategy, Product & Platform Innovation, Customer Experience & Engagement (B2B/B2C), AI, Analytics & Predictive Insights, Global Program & Change Leadership, Regulatory & Compliance (GDPR, CCPA, HIPAA).

Passionate about creating and managing high-performance teams (partner, alliances & vendor management) that deliver great customer experiences, digital transformations, and new strategies that align business and technology.

SCOTT REESE

Global Head of Innovation

Scott brings 25 years of digital expertise to the blulava team. His executive leadership experience ranges from serving as the Executive Creative Director for one of the world’s largest digital agencies to Managing Director of a Microsoft/Accenture advanced analytics venture, focusing on AI solutions for global clients. Scott’s work has spanned industries from entertainment, retail, financial services with a heavy dose of pharmaceutical experience.

Scott has been granted numerous patents for his analytical technology inventions. He has been recognized widely for his creative work, winning awards at the Webbys, Cannes Lion, CLIO, and the MM&M Awards, to name a few.

When not working, Scott can usually be found in the company of musicians, artists, and athletes.

LEO FRANCIS, PhD

Chief Operating Officer,
Chief Medical Officer

Leo is an award-winning industry leader, twice recognized as one of PharmaVOICE’s 100 most inspiring people in the life-sciences industry. His driving focus is to frame science in a context that creates meaning and relevance for healthcare professionals and their patients across all aspects of therapeutic commercialization.

Leo is a skilled communicator and visionary, operationally robust in translating scientific ideas into organizational value. He is a consummate team worker, customer-focused, organizationally agile, and committed to improving patient care.

JEFFREY FREEDMAN

Executive Vice President

With more than twenty-five years of pharmaceutical and digital marketing experience, Jeffrey is a thought leader who utilizes analytics and adult learning principles to design and develop creative, high-impact marketing and communications solutions for the healthcare industry. Jeffrey creates programs that remove friction and create insights from the brand/pharma work process. His projects have ranged from comprehensive omnichannel, CRM and compliance initiatives to complex technological solutions that educate and enhance communication in the healthcare ecosystem. 

Jeffrey has served over fifteen years on agency leadership teams, and has headed up strategy, technology, creative, communications, and analytics groups. He has helped top brands navigate a fascinating and rapid convergence of omnichannel communications and technology, and his clients have ranged from global pharmaceutical companies to emerging biotech and medical device companies.

Jeffrey received his bachelor of arts degree from Skidmore College and an MBA in international finance from the Stern School of Business at New York University. He has an unquenchable curiosity for technology and innovation.

To unplug, Jeffrey loves to cook and entertain family and friends, as well as to listen to and travel for live music and concerts.

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